FISHER-PRICE BABY CENTRE BANNERS

Digital design

This was a concept for some animated online banners for Fisher-Price, which would appear on the Baby Centre website.

Previously, designs had focused heavily on product imagery, which wasn’t always suitable for the banner size. Instead, I used typography to attract the attention of mums and dads, using phrases they could relate to. Product imagery would still feature where appropriate, but in a cleaner and simpler way. I incorporated more of the bright colours from the Fisher-Price style guide to make them really eye-catching. 

Project completed while working at Oakwood Agency, Bristol.

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