4 Plant Hire needed a new logo, and liked the idea of incorporating a digger into the visual. 

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Concept 1 used shapes to build the 4, with a semi circle representing the claw of the digger. The shapes also represent the building blocks of the construction industry.

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Concept 2 used a single line to draw the 4, again giving visual cues to a digger. The fluidity of the shape represented how seamlessly the company will deliver to it’s clients, giving it a fresh and energetic look and feel. 

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Concept 3 used a 4 tilted on its side, visualising a very abstract image of a digger claw, accompanied by the full company name below.